Building a thriving Instagram account is all about gathering an engaged community of followers who are willing to become your loyal supporters. We know these case studies: profiles can have 100k + followers and not bring any sales or actual questions about products or services. On the other hand, there are many examples of small communities, about 1-20 k followers, that are surprising with their results. Rule number one is: you don’t need an enormous tribe to succeed: all you need is a base of authentically interested people who care about you and your content.
Who is your ideal client?
Do you know the word “targeting”? We bet you do – it’s one of the most commonly used words in the sales-oriented world. But is it one of the overexploited terms that don’t bring much to the discussion? Absolutely not. It’s essential to know who you want to target because it will make content creation, caption writing, attracting new people, and monetizing it much more efficient. How to determine your ideal audience? We’re going to assess your ideal client in a simple, bulletproof exercise that will help you dive deeper into the topic and answer the crucial questions. The goal? It would be best if you were sure that you’re delivering your content to the right people and at the right time.
Write down all the topics you’re interested in and all of the subjects you’re an expert in.
Write down all of the features of people who are interested in these topics as well. What is the point? We want to discover the specific segment of the population. For example, our (our IQ Hashtags’) target audience is the group of people who want to monetize their social media presence and use Instagram’s potential to the fullest. Creators interested in entrepreneurship and delivering value.
Crucial questions that will help you determine who your perfect followers/perfect customers are?
- Who do they want to become? What they want to become better at?
- What do they want to achieve in their life? What are their core values?
- How old are they?
- Where do they live?
- What are their primary interests?
We need to analyze their behaviors, their likes and dislikes, and the most important part: their problems, their struggles, and the things that frustrate them—the areas in which you may bring solutions and expert knowledge.
What serves your audience?
Content marketing is all about understanding the audience’s needs. You have to deliver the right reasons to follow you – people won’t follow you no matter what; they need to see the benefits of consuming your content. You need to give them what they’re looking for, the solutions they (less or more) desperately need. To grab someone’s attention, you need to discover what this person wants.
The knowledge you need to create an efficient content strategy? You have to observe what your followers authentically care about. Watch what type of content gets the higher amount of saves and shares – it’s a sign of engagement (much more valuable and objective than the number of likes!)
Analyze your audience’s desires. What are the topics they have questions about? By giving them the answers they look for, you may transform them into loyal followers who will see value in the knowledge and insights you’re sharing. But how to serve your audience in a way that won’t be too repetitive and monotonous?
Diverse content = don’t let them get bored
Valuable content doesn’t have to be all about carousels and infographics – you can deliver worthwhile posts in lighter forms as well. They can have entertaining or inspirational character, don’t forget about those options because the last thing you want your audience to be is bored. We have already written about the importance of mixing different content formats: inspirational, educational, entertaining, and converting.
That’s how you attract followers who will become your tribe.
Use those pieces of advice to create content that serves your target in some way. Start by thinking of the topics that are important to you and to your followers (and your potential perfect followers). You need to research what issues your audience wants to read about – what they would like to learn? What are their core challenges? Keep going until you’ve found your answers!