Blog

For the sake of increasing your online visibility, traffic, and audience growth, your content marketing strategy must be well-crafted and consciously deployed.  In today’s lesson, we will focus on polishing it - what can you edit or add to it to see the results much quicker?  Whether you are from... read more →

In our IQ Hashtags Instagram School, you’ll find the best practices for using Instagram to convert, connect with your ideal audience, quicken, and scale the growth of your business. That way, it will continue to be an effective medium for your company’s content marketing activities. With the right hashtags, your... read more →

As you already know (hope so!): we want to make this blog your most reliable and trustworthy information source about how to optimize your Instagram profile - whether it’s personal or business-oriented.   Today, we’ll focus on the next crucial factor: to grow your Instagram, it all starts with a profile... read more →

Because you’re here, reading this article, we assume you already know the power of Instagram, and you want to join the army of entrepreneurs, benefiting from the presence on the platform.  With some guidance around settings, limits on use, and ongoing conversations about content creation, Instagram can be a place... read more →

Post, instastories, guides, igTV, reels, DMs… If you feel a little bit lost among those formats and you’re not quite sure what they’re about and how you should use them to make the most of the platform, this Instagram lesson is for you.  Instagram offers a lot of tools and... read more →

We’ve been advocating the choice to use Instagram as a business-purpose platform (at least since we’ve discovered its potential and opportunities waiting there to be found). We keep getting more and more questions about the necessity to include this social medium in digital marketing strategy. The most often repeated questions?... read more →

We all know this cliché statement: a picture is worth more than 1000 words. Instagram is a visual social media platform, but it doesn’t mean that the texts you write aren’t powerful: they are (much more than you think!), and they can be the game-changers for your content marketing strategy.... read more →

Building a thriving Instagram account is all about gathering an engaged community of followers who are willing to become your loyal supporters. We know these case studies: profiles can have 100k + followers and not bring any sales or actual questions about products or services. On the... read more →

Did you know that doing more work and putting more time into content creation doesn't necessarily mean getting more results? In fact, in many cases, working more results in several common pitfalls, like burnout and average quality content, which isn’t attracting your ideal client. Strategy... read more →