Content marketing is a big thing. Crafting a well-planned content marketing strategy is key to boosting your online visibility, driving traffic, and growing your engaged audience. In today’s lesson, we’ll delve into ways you can fine-tune your strategy to achieve quicker and more effective results. Regardless of whether you operate in the e-commerce realm or not, Instagram has the potential to significantly increase your brand recognition and drive conversions.
Surprisingly, 85% of users follow at least one brand on the platform, and a whopping 77% of users take action when they come across products or services that pique their interest. So, if you’re not already leveraging Instagram’s power, let me tell you: now’s the time to start. Read on for some actionable tips on optimizing your content marketing strategy.
When it comes to social media, each platform is a totally different beast. Engagement styles, content formats, and creative features all vary from platform to platform. So don’t even think about copying your Twitter content strategy and pasting it onto Instagram – that’s a recipe for disappointment!
To make the most of your Instagram presence, start by getting to know your target audience. Take the time to analyze your ideal client/follower and get to know their demographics, interests, and lifestyle inside out. Armed with this intel, you can then explore all of Instagram’s cool features to create the content your audience craves. If you’re hoping to drive leads (and who isn’t?), keep in mind that clickable links in your post captions aren’t possible. Instead, make use of that one link in your bio (and stay tuned for a hot tip on link trees in our next lesson).
If you’re not using them, you’re missing out on a whole lot of potential visibility – no excuses! Hashtags are like the salt and pepper of your content strategy, and you can’t go without them. They’re still REALLY important.
Actionable tips to spice up your hashtag game?
Don’t limit yourself and your hashtags to just one language. If your brand speaks Danish, Polish, or German, don’t be afraid to mix in some English hashtags. It can help you reach a broader audience and give your profile a little extra oomph. Save yourself some time and use a tool like IQ Hashtags to do the hashtag research for you. It’s like having a personal sous-chef to help you find the best hashtags for your niche.
Avoid the mistake of producing generic, unoriginal content – the outcome won’t be worth the effort
Why settle for dull, generic posts when you can show off the human side of your business on Instagram? Engage your audience with a mix of spontaneous, entertaining content that tells a story – YOUR story. Don’t be afraid to showcase behind-the-scenes footage or use Instagram’s live stream feature to conduct customer interviews, share event highlights, or give followers a glimpse into your daily routine. And don’t forget to show your audience some love by using the poll feature to gather feedback and address their needs. Bring on the personality!
Focus on your current audience
Don’t be caught napping and neglecting your existing followers – they’re the real VIPs! It’s easy to get swept up in the chase for new followers, but don’t forget to pamper those who have already given you their virtual seal of approval. Remember, their loyalty isn’t guaranteed, and they could leave at any moment. To keep them hooked, you need to cater to their needs and wants – stoke their imagination and creativity. You can do this by running contests and giveaways, showcasing how your products can make their lives easier, and creating content that’s uniquely you (not just a shabby imitation of your competitors). The key is to remind them why they chose to follow you in the first place, and why you’re the best choice out of all the profiles out there.
Establish relationships with smaller-scale influencers within your industry
If you want to stay ahead of the game, you need to jump on the micro-influencer bandwagon. These aspiring creators with fewer but more engaged followers can be a goldmine for your brand, especially if you’re in the e-commerce biz. Micro-influencers have between 5,000 to 30,000 followers, which means they won’t break the bank. Just make sure you pick one who’s authentic, has a loyal following, and caters to a similar audience as yours. And don’t worry about finding them – there are online tools like InfluTool to help you out.
If your content is falling flat and you’re not gaining new followers, it’s time to shake things up. Follow the tips I’ve given you today, and first of all: don’t be afraid to try new things. After all, the only way to succeed on Instagram is to keep learning and experimenting with what works.
Post Scriptum!
Get ready for the upcoming Instagram Lesson, where we’ll teach you the skill of boosting sales and enhancing your brand’s exposure on the platform. No need to wait until you hit 10,000 followers to see noticeable progress and receive positive feedback! A well-crafted business profile is a vital aspect of your digital marketing strategy that you should never underestimate. We TOTALY understand that Instagram might appear challenging or daunting at first, but trust us – with the right instruction, you’ll grasp everything sooner than you think.
We know you will love her passion for anecdotes, remarkable insights, and her new addiction - Reels! 📸
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