Feb 12
Screenshot 2024 02 13 at 00.16.50 min

Social Media Trends in 2024 – What’s REALLY In and Out on Instagram and Tiktok Right Now?

Today we’re going to discuss social media trends – without beating around the bush!

So many shifts are happening in social media this year. There’s a lot to discuss!

I decided to create this miniguide, because we work with many influencers, content creators, and brand owners daily, and we hear the question: What’s in and what’s out in the social media world right now?

So often. And as I analyze the data, and as I analyze our clients’ strategies and track their growth, I notice so many shifts. Old strategies don’t work anymore. This year is already doing a big revolution in social media, and if you want to grow your Instagram profile the organic way, there are some changes you need to know about. New tendencies and new patterns. 

Today we need to say goodbye to old quick tricks, and hello to a year full of growth and real creativity!

After reading this guide, you’ll drop the outdated tactics that push your potential followers away and embrace positive changes to attract new people in. You won’t stick to strategies that are no longer effective or relevant. Let’s go!

Social Media Trends in 2024 – Are Trends A Real Thing Now?

Social media is constantly evolving, and so are the ways to succeed in it! In 2024, it’s not enough to just follow the latest trends and copy what other creators are doing. You need to be smarter, more strategic, and more data-driven than ever before.

Why? Because the competition is umm, fierce, the algorithms are complex, and the audiences are demanding. You can’t rely (only) on intuition, luck, or imitation to stand out from the crowd. You need to understand what works, what doesn’t.

That’s where data analysis and pattern recognition come in. These are the skills that will help you optimize your content, reach your target audience, and grow your engagement. They will help you discover new opportunities, avoid pitfalls, and adapt to all the SM changes.

How do you develop these skills? By using the right tools, asking the right questions, and testing the right strategies. You need to collect, measure, and interpret data from various sources, such as your own analytics, competitor analysis, market research, and also user feedback. You need to identify trends, patterns, and anomalies in the data, and use them to generate insights and recommendations! It sounds complicated, but in real life, it’s really simple.

You also need to experiment with different variables, such as content formats, posting times, hashtags, and captions, and measure their impact on your performance.

Data analysis and pattern recognition are not only useful for improving your existing content. They are also essential for creating new and original content. They will help you find gaps, niches, and opportunities in the Instagram market, and inspire you to fill them with your unique voice and vision. They will help you anticipate the needs, preferences, and behaviors of your audience, and tailor your content to them. They will help you innovate, differentiate, and lead the way in your niche! And that’s our goal, right?!

discussing what's trending on social media right now - infographic with social media trends opinion

Social Media Trends in 2024

What’s In – Tracking What Your Audience Likes the Most

If you want to grow your social media presence, you need to KNOW your followers. Who are they, where are they from, what are they interested in, how do they interact with your content? These are the questions that you need to answer if you want to create content that resonates with your audience and attracts new followers.

But how do you get this information? The answer is simple: by analyzing your followers’ data and tracking your growth. By using the right tools and metrics, you can get a clear picture of your follower demographics, behavior, and preferences! You can see how your content performs, how your followers engage with it, and how your account grows over time.

By analyzing your followers’ data and tracking your growth, you can also discover what your audience likes the most. Yup. You can easily find out which topics, formats, styles, and tones appeal to them, and which ones don’t! You can learn what makes them follow you, like your posts, comment on them, share them, or save them. You can also see what triggers them to unfollow you, ignore your posts, or report them as spam.

Knowing what your audience likes the most will help you create more effective and engaging content. You can tailor your content to your followers’ needs, interests, and expectations, and deliver value to them. You can also experiment with new ideas, test different approaches, and then smartly measure their impact. You can optimize your content strategy, increase your reach, and boost your conversions!

But how do you analyze your followers’ data and track your growth? There are many tools and platforms that can help you with that, but we’re more than 101% sure: one of the best ones is IQ Hashtags. IQ Hashtags is a powerful and easy-to-use tool that helps you find, analyze, and use the best hashtags and keywords for your Instagram posts. It also helps you monitor your account performance, analyze your follower insights, and track your growth trends. With IQ Hashtags, you can access all the data and metrics you need to grow your Instagram account in one place!

Social Media Trends in 2024 Social Media Trends in 2024

What’s Out – Copying Other Creators (We See It Too Often!)

I’m here to talk to you about something that’s been on my mind lately: copying other creators. Now, I know you might be thinking, “But heeeey, what’s wrong with copying other creators? They’re successful, they have amazing content, and they know what they’re doing. Why can’t I just do what they do and get the same results?” Well, I’m here to tell you why copying other creators is a bad idea in 2024 and why copying won’t take you far.

I’m also going to share with you a better way to create your own unique and original content that will make you stand out, attract, and convert your ideal audience. Are you ready? Let’s dive in!

First of all, copying other creators is a bad idea in 2024 because it shows a lack of originality, authenticity, and value. In a world where content is abundant and diverse, copying others will only make you blend in with the crowd and lose your identity as a creator. Copying others will also limit your growth and potential, as you will not be able to express your own voice, vision, and style! It will also damage your reputation and credibility, as you will be seen as a plagiarist, a fraud, and an obsessed follower. It can also expose you to legal and ethical risks, as you will be violating the intellectual property rights and the trust of the original creators and their audiences.

It’s boring, repetitive, and uninspiring. I mean, seriously, how many times have you seen the same posts with the same captions, the same hashtags, the same filters, and the same emojis on your feed?

How many times have you scrolled past them without even paying attention?

How many times have you felt like you’ve seen it all before? How many times have you wished for something new, fresh, and exciting?

I bet you a lot. And guess what? Your audience feels the same way.

They don’t want to see the same old stuff. They want to see something different, something that catches their eye, something that makes them stop, read, like, comment, share, and follow.

They want to see something that makes them feel something, something that resonates with them, something that adds value to their lives.

So, what can you do instead of copying other creators?

Well, create your own unique and original content that showcases your personality, skills, and value! PERSONALITY MATTERS!  You can also seek to provide value to your audience by solving their problems, entertaining them, educating them, or inspiring them. You can also experiment with different formats, and genres to find your niche and expand your reach. Engage with your audience and other creators to build relationships, feedback, and collaborations. But how can you create your own unique and original content more easily, you ask? Well, we have a secret weapon you already know about. IQ Hashtags has AI-powered features that help you generate captions and ideas for posts based on your keywords, topics, and goals. It’s like having your own personal content assistant that does all the hard work for you. By using it, you can avoid copying other creators and instead create your own content that stands out, attracts, and converts. You can also build your own brand, community, and authority as a creator.

Social Media Trends in 2024 - why copying other creators is bad

Social Media Trends in 2024 – To Wrap Up!

Let’s sum up our social media trends. First of all, you need to embrace the power of AI. Artificial intelligence, is not something to be afraid of or avoid. It’s something to leverage and use to your advantage. AI can help you create amazing content that is relevant, engaging, and effective. You can use tools like IQ Hashtags, which I mentioned earlier, to generate captions and ideas for posts based on your keywords, topics, and goals.

But remember – AI can do a lot of things for you, but it can’t replace you. You still need to be authentic, original, and human. You still need to have your own voice, vision, and value. You still need to connect with your audience and other creators!

Secondly, you need to experiment with different content formats. Social media is not a one-size-fits-all game. You need to diversify your content and your presence to reach different audiences and well, different goals. You need to try new things and see what works and what doesn’t. You need to be flexible and adaptable to the changing trends and demands of the social media landscape.  You can also use tools like BuzzSumo to research and analyze the most popular and trending content on social media.

Thirdly, you need to create personalized and authentic content that resonates with your audience. You need to know who your audience is, what they want, what they need, and what they care about. You REALLY NEED to provide value to them by solving their problems, entertaining them, educating them, or inspiring them.

You need to make them feel something, make them feel seen, heard, and understood! Yup. You need to make them your fans, your friends, and your advocates. You can also use tools like Google Analytics and IQ Hashtags to learn more about your audience’s demographics, interests, and behaviors.

So, there you have it. These are some of the most important things you need to do to grow your social media profiles in 2024 and beyond. Also… Remember, social media is not a sprint, it’s a marathon. It takes time, effort, and patience to grow your social media profiles. But it also takes passion, creativity, and fun. So, don’t be afraid to try new things, learn new things, and have fun with it. Social media is a powerful tool to connect with your audience, share your message, and grow your brand. Use it wisely, use it well, and use it to make a difference. You got this! And now you know all about social media trends in 2024!

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