Apr 06
screenshot with big title: how to maximise instagram reach in 2023

Maximizing Your Instagram Reach: Boost Instagram Reach with Expert Tips for 2023

Boost Instagram reach – that’s our today’s mission! Boosting Instagram reach the organic way is the real challenge. So, you’ve decided to join Instagram and are looking for helpful Instagram marketing tips to get you started? You’ve arrived at the right place!

I’ve got some exciting news for you.

As you most probably already know, Instagram marketing is simple to learn, and as long as your Reels and regular posts are creative, intriguing and funny, you have the potential to build a large, and – that’s crucial – engaged following. This is due to the fact that there are over 1 billion monthly active users and an average daily view time of 62 minutes.

I told you there was a lot of potential!

With such a high level of popularity, it’s no surprise that businesses and creators are lining up to establish a presence on the platform. If you’re one of them, today I’ve got some useful Instagram growth tips for you. This guide will assist you in bringing your content to the forefront!

🕵️ What exactly will we discuss today?

Never Underestimate the Power of Instagram – And Your Ability to Attract Your Target Audience and Boost Instagram Reach


Instagram isn’t just for teenagers. Most of us think of Instagram and its users as a bunch of teens sharing photos of their meals, new shoes and hangouts. But I’m here to tell you, Instagram is about much more than that. In fact, it’s one of the most effective channels for brands to reach their customers and loyal ambassadors.

Let’s start with some hard facts and figures. As in 2023, Instagram has over 1 billion active users monthly (according to Statista research). That’s a huge crowd, and believe me, it isn’t made up entirely of teenagers. A large percentage of these users are adults, and many of them are on the lookout for something new to try. 

You might be wondering why Instagram is important for businesses. Let’s face it: we live in a world where a picture is worth a thousand words, so it’s no surprise that this platform relies heavily on visuals. Instagram allows companies to display their wares in a visually appealing way, increasing the likelihood that they will be noticed by potential buyers. 

Instagram’s active user base is yet another benefit. Instagram users are more likely to interact with the content they see than users of other social media platforms. Consequently, there is a greater potential for the public to encounter and respond to business communications.

Instagram’s targeting capabilities, however, are arguably the platform’s greatest strength for commercial use. Instagram’s sophisticated advertising tools make it easier for companies to reach the people who are most likely to be interested in their products or services by tailoring their ads to their users’ demographics, interests, and behaviors. 

Don’t be a square, get smart on the gram! I say this to all the companies and business owners that still think Instagram is only for teenagers. Step up your social media game and find your audience where they already spend time online – this is rule number one.

I can’t stress this enough – Instagram is a serious platform for commercial endeavors. Gram’s ability to help businesses reach and connect with their target audience is due to its large user base, visually based format, high engagement, and precise targeting options. There are numerous brands, celebrities, influencers, business owners and agencies pushing the envelope and sharing extremely creative content.

quote by Kasia Pilch, about why you should grow your business with instagram

Use Instagram Stories for Growth

I am aware that some of you are probably thinking, “But hey, I already post on my feed and that’s enough, right?” Wrong.

Really wrong.  

Let’s start by talking about the figures. Over 900 million accounts utilize Instagram’s stories feature every day, according to the social media platform. Folks, that amounts to over half a billion. You’re also losing out on a huge number of potential fans if you’re not reaching out to that audience!

However, engagement is just as important as reaching more people. Stories tend to be more informal and unpolished than regular posts because of their nature. This enables you to be more relatable and authentic, which will improve your followers’ engagement and deepen your relationship with them. 

There is also limitless room for creativity and interaction thanks to all the entertaining features Instagram offers for stories, like polls and quizzes. Who doesn’t enjoy a good poll or quiz, let’s face it? 

But what is, perhaps, the greatest advantage of using stories? Because Instagram prioritizes stories in its algorithm, if you consistently post stories, a larger audience is more likely to see your account. 

As a result, my advice to you if you want to grow your account in 2023 is to start appreciating the power of stories. Get imaginative, enjoy yourself, and watch your following grow – trust me, it works.

instagram screenshot showing how to use instagram to grow your business


Show the REAL YOU to Build Your Tribe

Being genuine is essential if you want to succeed on Instagram in 2023.  Yes, I did just use a phrase that has become SERIOUSLY overused in recent years. However, being “authentic” will actually aid in the development of bonds with your audience. I understand. You’re probably wondering “Oh no, another paragraph about Instagram authenticity. How creative.” But heyyy, trust me, because I have a unique perspective on this subject that you may not have heard before!

To begin, let us clarify something: authenticity is important on Instagram because it is important in life. You are not living your best life if you are not true to yourself. And, let’s face it, who wants to spend their days acting like someone they’re not?

But why is authenticity so important on Instagram in particular? For starters, it’s a platform dedicated to showcasing your life and personality. If you are not authentic, you are not displaying the true you to the world. And what’s the point of being on the app if you’re not showing the real you? Plus, let’s face it, people can spot a forgery a mile away. Nobody likes a phony. 

Another reason authenticity is so important on Instagram is that it allows you to connect with your followers in a genuine way. You will not attract the right people if you are not yourself. And, let’s be honest, you don’t want a slew of fans who admire you for a version of yourself that doesn’t exist. You want people to like you for you. 

But here’s the thing: being authentic doesn’t require you to be solemn all of the time. In fact, I believe that being authentic on Instagram entails embracing your eccentricities and sense of humor. Because, let’s face it, who doesn’t enjoy a good dad joke or meme? Being genuine also entails exposing your vulnerability. People will relate to you more if you’re open and honest about your struggles, believe me.

Don’t force sales. Consider how you can use Instagram content to express the playful, artistic aspects of you.

quote highlighting how important it is to show your backstage on instagram

Provide Educational Content to Position Yourself as an Expert in Your Field

Creating educational content is important because it aids in the fight against misinformation. What about that fake news your uncle posts on FB? That’s something we don’t want on Instagram! You are helping to make the world a better and more informed place by providing accurate and reliable information. 

Another benefit of creating educational content is that it allows you to establish yourself as an expert in your field. Whether you’re a makeup artist, a fitness trainer, or a history buff, creating educational content demonstrates to your audience that you know what you’re talking about. And, let’s face it, who doesn’t want to be perceived as an expert? It’s like carrying a mini-PhD around with you. 

But here’s the thing: making educational content does not have to be tedious. In fact, I believe it is more effective when infused with humor and personality. Nobody wants to sit through a boring lecture, right? So, throw in some jokes, relatable examples, and personal anecdotes to spice things up. Trust me, it will help the information stick. 

Finally, creating educational content is important because it allows you to connect with your followers on a more personal level. It’s about building a community of people who share your interests and values, not just getting likes and followers. Furthermore, when you create educational content, you are also learning new things. As a result, it’s a win-win situation for everyone.



Research Trending Hashtags to Reach More People

Why is using trending hashtags so important? Let’s get started. 

infographic describing how to use targeted hashtags on instagram

Most people are aware that hashtags are one of the most effective tools for getting your post seen by the right people. They assist in categorizing your post so that others can find it quickly and easily. Why not take it a step further and use the hashtags that are currently trending? 

When you use trending hashtags, your post will be seen by more people. It all comes down to timing, and trending topics receive the most search attention. Having your post associated with a trending hashtag can only help you gain visibility, more eyes, and, hopefully, more followers. 

Isn’t that fantastic? But how will you know which hashtags are popular?

This is where the IQ Hashtags tool comes in handy. The tool can assist you in researching trending hashtags, keeping track of emerging trends, and recommending the best hashtag combinations to get your post noticed. 

So, why not spend a few minutes each day using trending hashtags on all of your Instagram posts? You can be confident that your content is reaching the broadest possible audience by using the IQ Hashtags tool. To be honest – you’ll also feel like an Instagram Expert in no time!

screenshot from instagram tool to maximise your instagram reach


Share Original Content and Let your Personality Shine Through

Creating original content for Instagram is critical for several reasons. To begin with, let’s be honest: nobody has time to scroll through the same old stuff over and over. People come to Instagram to see new and exciting things, and if you’re not providing that, they’ll keep scrolling. 

Original content is what distinguishes you from the thousands of other accounts out there!  It’s what makes you unique and interesting. It is what will entice people to follow you and interact with your account.

Instagram’s algorithm is designed to favor original content. So, if you’re always posting the same old stuff as everyone else, you’ll have a difficult time getting your content seen by a larger audience. If you consistently create unique and interesting content, you will be more likely to appear on the explore page and in people’s feeds.

Plus, it makes you look like a creative genius, and who doesn’t want that?

Repurpose Your Current Content

Repurposing your content on Instagram is a smart idea.

Super smart, to be exact.

Let’s be honest: creating new content every day can be exhausting, and, good news,  it’s not always necessary. Repurposing your existing content is an excellent way to keep your Instagram feed fresh without having to break your back everyday creating new content.

It’s also a great way to breathe new life into old content. You can repurpose old blog posts, videos, or images in new ways, and your followers will perceive it as new content.

Another benefit of repurposing your content is that it allows you to reach new audiences. For example, repurposing a video into a series of Instagram stories allows you to reach people who may not have seen the video when it was first posted!

That way, repurposing your content allows you to maximize your return on investment by extending the life of content you’ve already created. It also saves you time, energy, and resources, which you can put toward creating new and exciting content that you haven’t previously shared.

Voila: repurposing your Instagram content is a wise decision because it keeps your feed fresh, allows you to reach new audiences, and allows you to make the most of the content you’ve already created. Furthermore, it’s similar to giving your content a second chance at life, and who doesn’t enjoy a good comeback story?


The First Line of Your Captions Needs to be Attention-grabbing

Okay, so here’s the deal: the first line of an Instagram caption is crucial. Consider this: in a sea of endless scrolling, you want to ensure that your post stops someone in their tracks and entices them to continue reading! It should be a page-turner, just like the first sentence of a book. And, let’s face it, no one wants to be that boring book that is abandoned after the first sentence. 

But hey, I don’t know what to write as my first line!” some of you may be thinking.

Don’t be concerned,  I’ve got you covered.

Begin with a question, a relatable statement, a joke, or a quote. Just make sure it’s something that will pique your followers’ interest. Remember, a little bit of humor never hurts anyone, so don’t be afraid to inject some personality and fun into your captions. 

But my post is about a picture of my cat; how can I make that engaging?” you may say. Good question! There is always a way, believe me. You could be imaginative and write something like “Who says cats can’t be stylish? Presenting Fluffy in her latest couture” or “When you’re trying to have a cute cat picture, but your cat wants to be a model instead.”

screenshot explaining how to boost your instagram reach with reels

Try to Keep your Reels Short and Sweet

Keep it short and sweet if you want to increase your reach and get more eyes on your content. Remember that “less is more” when it comes to Reels.

If you want to get that sweet, sweet reach on Instagram, keep your Reels short and sweet. I know you want to show off that fancy new dance move you learned or that epic vacation you took, but trust me when I say that people’s attention spans are as short as a gnat’s!

Consider this: unless it’s absolutely mind-blowing, you’re unlikely to sit and watch a long Reel while scrolling through your feed. If, on the other hand, it’s just a quick 15-second clip that grabs your attention, you’re more likely to keep watching and even hit that like button. 

Shorter Reels make it easier to share with friends. If you’re scrolling through your feed and come across a 15-second video that made you laugh, you’re more likely to share it with your friends and help it get more exposure. However, if it’s a lengthy reel, you might not bother sharing it at all.

quote explaining how important it is to use instagram reels to maximise instagram reach

Make Data Your Best Friend – Keep an Eye on Your Instagram Analytics  


Do you ever wonder why your reach is so low despite using hashtags? Let me introduce you to IQ Hashtags features, the game-changer. The tool is extremely user-friendly and easy to use, even for the Instagram newbies out there.

To be honest, IQ Hashtags is like carrying around a personal Instagram analyst. It’s a tool for analyzing your Instagram performance and finding the best hashtags for your posts. This tool allows you to see which hashtags are generating the most engagement and which are simply taking up space in your caption. 

screenshot explaining how to optimise your instagram content to boost your reach in 2023


So, if you want to take your ‘Gram game to the next level and reach a whole new audience, start using IQ Hashtags and watch your reach SOAR. Just remember, “hashtags and analysing your growth are the new black” when it comes to your content strategy. 

To Wrap-Up!

That’s it! Our top 10 Instagram marketing tips for 2023. If you’ve been debating whether now is the right time to join ‘Gram I strongly advise you to do so! It’s the ideal place to flex your creative muscles while also connecting with an extremely engaged community.

Just remember to be patient. You are unlikely to go viral overnight. However, if you are willing to try new things and remain consistent, your efforts will be rewarded!

+ If you’re looking to start your Instagram profile or have one and want to increase your engagement rate, then you’re going to love my latest guides: 

💡Your Ultimate Instagram Reels Guide – How You Can Use Reels to Grow Your Following

💡5 Instagram Marketing Trends for 2023 (+ Experts’ Insights)

💡8 Creative Ways to Use Instagram Reels For Your Business

screenshot 2022 12 12 at 13.55.52

1 Comment

  1. […] When you open an Instagram post to view it, the user who posted the content can’t see that you’ve viewed […]

Scroll to top