#sotd — Instagram Hashtag Analysis

With 12.0M total posts and 3.0K new posts daily, #sotd is a very high-competition hashtag (score: 100/100). Average posts get 1.0K likes and 124 comments.

Popular Hashtags for #sotd

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#fragrance	12.0M	3.0K	1.0K	100	37
#perfume	23.2M	5.9K	980	100	57
#scentoftheday	2.3M	1.2K	740	100	76
#perfumecollection	4.1M	1.5K	771	100	38
#fragrancelover	2.0M	930	1.0K	100	56

Related Hashtags to #sotd

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#fragrancecollection	1.4M	461	813	100	72
#parfum	11.3M	2.1K	2.2K	100	52
#scent	4.3M	781	714	100	53
#perfumeaddict	2.3M	1.2K	1.1K	100	75
#perfumelovers	3.1M	1.8K	1.1K	100	61

Similar Hashtags to #sotd

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#sotd💈	76.8K	14	420	13	44
#nailsotd	59.5K	4	3.0K	5	58
#hijabhitsotd	4.4K	1	1.6K	1	52
#orpetron_sotd	2.2K	1	75	1	5
#browsotd	1.8K	1	155	1	5

Hashtag Cloud

#fragrances #perfumes #perfumelover #fraghead #fragranceaddict #nicheperfume #fragcomm #luxury #ootd #smellgood #nichefragrance #eaudeparfum #cologne #wetshaving #fashion #perfumery #fragranceoftheday #beauty #shaveoftheday #instaperfume #mrcologne76 #scents #love #fragrancecommunity #instafragrance #perfumeoftheday #explorepage #shaving #perfumecollector #niche #fragrancecollector #shavelikeaman #wetshavers #shavelikeyourgrandpa #shave #parfume #fragrancearmy #wetshave #traditionalshaving #fyp #explore #shavingbrush #shavingsoap #fragrantica #skincare #instagood #mensgrooming #shavelikeagentleman #perfumereview #luxuryperfume #safetyrazor #reels #nicheperfumes #shoes #fragrancereviews #style #classicshave #sotn #luxuryfragrance #bathandbodyworks #selfcare #fragfam #profumo #perfumeshop #viral #aftershave #smellgoodfeelgood #fragrancereview #instagram #parfums #perfumephotography #makeup #edp #shavelikeaboss #fragrancelovers #growdeparfum #nichefragrances #designerfragrance #luxurylifestyle #trending #duft #perfumeblogger #eaudetoilette #parfumoriginal #parfüm #mensfashion #shoesoftheday #saree #sotd💈#mensfragrance

How to Use #sotd on Instagram

Mix with niche hashtags — #sotd has very high competition. Combine it with smaller, more specific hashtags to improve your visibility.
Use 5-15 hashtags per post — Include #sotd alongside related tags for the best reach. Don't just use one hashtag.
Combine with related hashtags — Try pairing #sotd with #fragrancecollection, #parfum, #scent for a well-rounded hashtag set.
Check for banned hashtags — Always verify your hashtags are safe before posting. Use the IQHashtags Banned Hashtag Checker.

Frequently Asked Questions

How popular is #sotd on Instagram?

#sotd has 12.0M total posts on Instagram with approximately 3.0K new posts added daily. The average post using #sotd receives 1.0K likes and 124 comments.

Is #sotd a good hashtag to use?

#sotd has a competition score of 100/100 (very high) and a reach score of 37/100. This is a competitive hashtag — best used alongside smaller, niche-specific tags.

What hashtags go well with #sotd?

The best hashtags to use with #sotd include: #fragrancecollection, #parfum, #scent, #perfumeaddict, #perfumelovers. Using a mix of related hashtags helps you reach a wider audience while staying relevant to your content.

Editorial transparency: This article was drafted with AI assistance using IQ Hashtags' internal platform data and research, then reviewed and edited for accuracy by Ewa Suwińska, Editorial Lead at IQ Hashtags. Last reviewed: 2026-06-04. Learn about our editorial process →

Get deeper insights with IQHashtags

AI-powered hashtag research, analytics, and content planning.

Start Free Trial