#fragrance — Instagram Hashtag Analysis

With 23.2M total posts and 5.9K new posts daily, #fragrance is a very high-competition hashtag (score: 100/100). Average posts get 1.0K likes and 101 comments.

Popular Hashtags for #fragrance

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#perfume	23.2M	5.9K	1.0K	100	55
#scent	4.2M	809	714	100	53
#perfumecollection	4.1M	1.5K	767	100	58
#parfum	11.3M	2.1K	882	100	46
#perfumes	10.3M	3.9K	4.5K	100	68

Related Hashtags to #fragrance

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#fragrancelover	2.0M	930	1.0K	100	56
#fragrances	2.9M	679	1.2K	100	55
#scentoftheday	2.2M	1.1K	4.3K	100	50
#perfumelovers	3.1M	1.8K	1.1K	100	69
#beauty	577.7M	74.1K	522	100	31

Similar Hashtags to #fragrance

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#homefragrance	2.8M	748	1.1K	100	69
#fragrances	2.9M	679	1.2K	100	55
#fragrancelover	2.0M	930	1.0K	100	56
#fragrancecollection	1.4M	452	813	100	72
#fragranceaddict	980.0K	707	1.6K	100	59

Hashtag Cloud

#love #perfumeaddict #fragrancecollection #candles #homedecor #perfumelover #smallbusiness #handmade #eaudeparfum #sotd #fashion #luxury #candle #scentedcandles #makeup #homefragrance #fragranceaddict #instagood #waxmelts #home #candlelover #candlemaking #gift #skincare #perfumery #scents #cologne #soywax #candlesofinstagram #nicheperfume #soycandles #decor #perfumeshop #candleaddict #smellgood #candleshop #fyp #explore #candlelight #handpoured #giftideas #fraghead #art #parfume #selfcare #explorepage #aromatherapy #aroma #nichefragrance #fragranceoftheday #supportsmallbusiness #candlemaker #viral #instagram #trending #photooftheday #decoration #luxuryperfume #reels #cosmetics #niche #fragcomm #perfumesimportados #oud #luxuryfragrance #perfumeoriginal #instaperfume #fragrancecommunity #soywaxcandles #fragancias #parfums #dubai #perfumeoftheday #gifts #shoplocal #parfüm #lifestyle #bougie #scentsy #essentialoils #style #light #perfumaria #shopping #happy #birthday #bodycare #christmas #natural #perfumecollector

How to Use #fragrance on Instagram

Mix with niche hashtags — #fragrance has very high competition. Combine it with smaller, more specific hashtags to improve your visibility.
Use 5-15 hashtags per post — Include #fragrance alongside related tags for the best reach. Don't just use one hashtag.
Combine with related hashtags — Try pairing #fragrance with #fragrancelover, #fragrances, #scentoftheday for a well-rounded hashtag set.
Check for banned hashtags — Always verify your hashtags are safe before posting. Use the IQHashtags Banned Hashtag Checker.

Frequently Asked Questions

How popular is #fragrance on Instagram?

#fragrance has 23.2M total posts on Instagram with approximately 5.9K new posts added daily. The average post using #fragrance receives 1.0K likes and 101 comments.

Is #fragrance a good hashtag to use?

#fragrance has a competition score of 100/100 (very high) and a reach score of 55/100. This is a competitive hashtag — best used alongside smaller, niche-specific tags.

What hashtags go well with #fragrance?

The best hashtags to use with #fragrance include: #fragrancelover, #fragrances, #scentoftheday, #perfumelovers, #beauty. Using a mix of related hashtags helps you reach a wider audience while staying relevant to your content.

Editorial transparency: This article was drafted with AI assistance using IQ Hashtags' internal platform data and research, then reviewed and edited for accuracy by Ewa Suwińska, Editorial Lead at IQ Hashtags. Last reviewed: 2026-06-04. Learn about our editorial process →

Get deeper insights with IQHashtags

AI-powered hashtag research, analytics, and content planning.

Start Free Trial