#nutella — Instagram Hashtag Analysis

With 126.3M total posts and 6.8K new posts daily, #nutella is a very high-competition hashtag (score: 100/100). Average posts get 1.5K likes and 82 comments.

Popular Hashtags for #nutella

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#chocolate	126.3M	6.8K	1.5K	100	60
#food	542.7M	29.2K	873	100	47
#dessert	83.5M	5.0K	550	100	46
#cake	140.8M	15.3K	832	100	81
#instafood	248.8M	10.5K	1.2K	100	65

Related Hashtags to #nutella

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#foodporn	311.4M	29.6K	833	100	47
#foodie	268.5M	27.7K	786	100	41
#yummy	207.8M	7.3K	669	100	35
#sweet	130.8M	5.9K	1.0K	100	44
#delicious	156.5M	3.1K	644	100	40

Similar Hashtags to #nutella

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#nutellalovers	652.3K	118	1.4K	91	73
#ninhocomnutella	940.5K	69	2.3K	75	53
#nutellacake	413.7K	28	3.5K	31	74
#nutellabrownies	237.5K	31	1.6K	29	72
#nutella🍫	305.4K	10	2.6K	15	72

Hashtag Cloud

#love #cookies #doces #oreo #icecream #brownies #brigadeiro #foodphotography #confeitaria #brownie #desserts #homemade #instagood #crepes #coffee #foodblogger #baking #breakfast #nutellalovers #cakes #pancakes #cupcakes #foodstagram #cheesecake #kinder #bakery #doce #sweets #chocolatecake #bolo #sobremesa #instagram #waffles #delivery #foodlover #gourmet #tasty #cafe #delicia #strawberry #biscoff #docesgourmet #fyp #brigadeirogourmet #festa #pastry #sweettooth #cakedecorating #cakedesign #crepe #amor #doceria #confeitariaartesanal #ferrerorocher #ninho #bolos #viral #birthday #waffle #nutellacake #birthdaycake #reels #brunch #smallbusiness #a #kitkat #morango #donuts #explore #milkshake #docinhos #kinderbueno #pizza #cookie #cakesofinstagram #chocolates #brasil #aniversario #chocolatelover #acai #pascoa #banana #docesfinos #recipe #ferrero #o #buttercream #pancake #yum #brownielovers

How to Use #nutella on Instagram

Mix with niche hashtags — #nutella has very high competition. Combine it with smaller, more specific hashtags to improve your visibility.
Use 5-15 hashtags per post — Include #nutella alongside related tags for the best reach. Don't just use one hashtag.
Combine with related hashtags — Try pairing #nutella with #foodporn, #foodie, #yummy for a well-rounded hashtag set.
Check for banned hashtags — Always verify your hashtags are safe before posting. Use the IQHashtags Banned Hashtag Checker.

Frequently Asked Questions

How popular is #nutella on Instagram?

#nutella has 126.3M total posts on Instagram with approximately 6.8K new posts added daily. The average post using #nutella receives 1.5K likes and 82 comments.

Is #nutella a good hashtag to use?

#nutella has a competition score of 100/100 (very high) and a reach score of 60/100. This is a competitive hashtag — best used alongside smaller, niche-specific tags.

What hashtags go well with #nutella?

The best hashtags to use with #nutella include: #foodporn, #foodie, #yummy, #sweet, #delicious. Using a mix of related hashtags helps you reach a wider audience while staying relevant to your content.

Editorial transparency: This article was drafted with AI assistance using IQ Hashtags' internal platform data and research, then reviewed and edited for accuracy by Ewa Suwińska, Editorial Lead at IQ Hashtags. Last reviewed: 2026-06-04. Learn about our editorial process →

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