"Matching PFPs" — Couples or friends using coordinated profile pictures
"PFP reveal" — Changing from anonymous to real photo
The Matching PFP Trend
Popular types: couple PFPs (two halves of one photo), best friend PFPs, group PFPs, and fandom PFPs. Search "matching PFP" on Pinterest for ideas.
Tips for the Best Instagram PFP
Use a clear, well-lit photo
Show your face (38% more engagement than logos)
Consider the circle crop — center your subject
Match your brand aesthetic
FAQ
What size should a PFP be? 1080x1080 pixels for best quality.
Do people get notified when I change my PFP? No notification is sent.
Editorial transparency: This article was drafted with AI assistance using IQ Hashtags' internal platform data and research,
then reviewed and edited for accuracy by Ewa Suwińska,
Editorial Lead at IQ Hashtags. Last reviewed: 2026-06-06.
Learn about our editorial process →
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