#varanasi — Instagram Hashtag Analysis

With 3.9M total posts and 1.9K new posts daily, #varanasi is a very high-competition hashtag (score: 100/100). Average posts get 2.5K likes and 299 comments.

Popular Hashtags for #varanasi

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#banaras	3.9M	1.9K	2.5K	100	70
#kashi	3.6M	2.0K	1.2K	100	46
#india	318.2M	127.7K	2.8K	100	58
#instagram	1.6B	606.9K	1.9K	100	54
#trending	902.4M	785.8K	1.6K	100	51

Related Hashtags to #varanasi

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#instagood	2.0B	377.0K	1.0K	100	55
#viral	1.1B	1.0M	3.1K	100	58
#reels	1.1B	844.6K	1.5K	100	56
#love	2.1B	540.0K	1.5K	100	67
#mahadev	34.1M	33.3K	2.0K	100	69

Similar Hashtags to #varanasi

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#varanasidiaries	710.9K	274	2.4K	93	70
#varanasighats	383.0K	119	2.2K	85	56
#varanasiindia	307.2K	74	1.0K	63	59
#ghatsofvaranasi	321.2K	192	1.5K	83	76
#banaras_varanasi_kashi	124.5K	159	4.4K	78	73

Hashtag Cloud

#uttarpradesh #trendingreels #explore #ganga #photography #travel #varanasidiaries #explorepage #reelsinstagram #kashivishwanath #incredibleindia #travelphotography #photooftheday #banarasi #mumbai #viralreels #lucknow #delhi #harharmahadev #ghat #shiva #mahakal #prayagraj #varanasighats #assighat #reelitfeelit #hindu #varanasiindia #viralvideos #instadaily #bhu #shiv #up #bholenath #ghatsofvaranasi #gangaaarti #instalike #ujjain #banarasiya #kanpur #fashion #travelgram #like #ayodhya #video #kolkata #kedarnath #foryou #trendingsongs #nature #trend #fyp #reelkarofeelkaro #jaipur #reelsindia #gangaghat #omnamahshivaya #insta #banarasisaree #streetphotography #hinduism #followforfollowback #travelblogger #reelsvideo #photoshoot #agra #follow #gangariver #banarasdiaries #saree #banarasghat #temple #ganges #life #bihar #sareelove #jaishreeram #allahabad #lordshiva #picoftheday #indore #food #photo #krishna #manikarnikaghat #peace #likesforlike #mahakaleshwar #bholebaba #om

How to Use #varanasi on Instagram

Mix with niche hashtags — #varanasi has very high competition. Combine it with smaller, more specific hashtags to improve your visibility.
Use 5-15 hashtags per post — Include #varanasi alongside related tags for the best reach. Don't just use one hashtag.
Combine with related hashtags — Try pairing #varanasi with #instagood, #viral, #reels for a well-rounded hashtag set.
Check for banned hashtags — Always verify your hashtags are safe before posting. Use the IQHashtags Banned Hashtag Checker.

Frequently Asked Questions

How popular is #varanasi on Instagram?

#varanasi has 3.9M total posts on Instagram with approximately 1.9K new posts added daily. The average post using #varanasi receives 2.5K likes and 299 comments.

Is #varanasi a good hashtag to use?

#varanasi has a competition score of 100/100 (very high) and a reach score of 70/100. This is a competitive hashtag — best used alongside smaller, niche-specific tags.

What hashtags go well with #varanasi?

The best hashtags to use with #varanasi include: #instagood, #viral, #reels, #love, #mahadev. Using a mix of related hashtags helps you reach a wider audience while staying relevant to your content.

Editorial transparency: This article was drafted with AI assistance using IQ Hashtags' internal platform data and research, then reviewed and edited for accuracy by Ewa Suwińska, Editorial Lead at IQ Hashtags. Last reviewed: 2026-06-22. Learn about our editorial process →

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