#rum — Instagram Hashtag Analysis

With 42.6M total posts and 4.5K new posts daily, #rum is a very high-competition hashtag (score: 100/100). Average posts get 2.7K likes and 54 comments.

Popular Hashtags for #rum

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#cocktails	42.6M	4.5K	2.7K	100	59
#gin	12.2M	362	2.0K	100	47
#drinks	58.6M	3.5K	868	100	50
#bar	55.5M	9.7K	1.2K	100	59
#cocktail	20.7M	2.1K	1.3K	100	48

Related Hashtags to #rum

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#wine	79.1M	3.9K	1.2K	100	48
#whiskey	12.0M	137.4K	1.2K	100	35
#whisky	11.6M	1.2K	638	100	44
#mixology	7.8M	798	1.2K	100	53
#alcohol	13.5M	843	5.1K	100	63

Similar Hashtags to #rum

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#amigurumi	19.6M	4.2K	747	100	48
#trump	17.9M	14.8K	2.2K	100	72
#drums	20.5M	2.4K	2.7K	100	62
#serum	11.0M	943	721	100	54
#drummer	13.4M	1.7K	1.5K	100	54

Hashtag Cloud

#bartender #tequila #drink #cheers #liquor #drinkstagram #party #instagood #happyhour #mixologist #bourbon #food #cocktailbar #spirits #craftcocktails #drinkup #rhum #love #cocktailsofinstagram #bartenderlife #ron #barman #cocktailporn #cocktailtime #scotch #rumlovers #distillery #tiki #drinking #craftbeer #brandy #liquorstore #cognac #singlemalt #bartending #rumcocktails #cigar #rumlover #foodie #champagne #summer #caribbean #friends #scotchwhisky #mojito #bartenders #bourbonwhiskey #whiskylover #coffee #tikibar #music #weekend #fun #yummy #foodporn #booze #restaurant #mezcal #instagram #spicedrum #travel #drinklocal #thirsty #shoplocal #liqueur #nightlife #rumtasting #viral #homebar #cocktailhour #whiskygram #cocktailoftheday #christmas #winelover #photooftheday #delicious #whiskeylover #tikidrinks #pub #jamaica #instafood #livemusic #cigars #gintonic #fyp #photography #whiskeygram #instadrink #rumlife #tikicocktails

How to Use #rum on Instagram

Mix with niche hashtags — #rum has very high competition. Combine it with smaller, more specific hashtags to improve your visibility.
Use 5-15 hashtags per post — Include #rum alongside related tags for the best reach. Don't just use one hashtag.
Combine with related hashtags — Try pairing #rum with #wine, #whiskey, #whisky for a well-rounded hashtag set.
Check for banned hashtags — Always verify your hashtags are safe before posting. Use the IQHashtags Banned Hashtag Checker.

Frequently Asked Questions

How popular is #rum on Instagram?

#rum has 42.6M total posts on Instagram with approximately 4.5K new posts added daily. The average post using #rum receives 2.7K likes and 54 comments.

Is #rum a good hashtag to use?

#rum has a competition score of 100/100 (very high) and a reach score of 59/100. This is a competitive hashtag — best used alongside smaller, niche-specific tags.

What hashtags go well with #rum?

The best hashtags to use with #rum include: #wine, #whiskey, #whisky, #mixology, #alcohol. Using a mix of related hashtags helps you reach a wider audience while staying relevant to your content.

Editorial transparency: This article was drafted with AI assistance using IQ Hashtags' internal platform data and research, then reviewed and edited for accuracy by Ewa Suwińska, Editorial Lead at IQ Hashtags. Last reviewed: 2026-06-23. Learn about our editorial process →

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