#mattel — Instagram Hashtag Analysis

With 20.4M total posts and 1.8K new posts daily, #mattel is a very high-competition hashtag (score: 100/100). Average posts get 1.3K likes and 30 comments.

Popular Hashtags for #mattel

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#barbie	20.4M	1.8K	1.3K	100	48
#diecast	8.4M	1.9K	498	100	30
#hotwheels	12.1M	2.6K	976	100	49
#toys	29.8M	3.7K	903	100	43
#barbiedoll	3.2M	446	764	100	34

Related Hashtags to #mattel

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#doll	18.2M	1.1K	1.2K	100	42
#dollcollector	3.0M	722	687	100	40
#barbiestyle	3.0M	341	463	100	31
#dollphotography	5.0M	723	565	100	31
#dolls	8.3M	680	2.4K	100	59

Similar Hashtags to #mattel

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#mattelipstick	1.8M	305	1.2K	100	79
#mattelcreations	115.3K	89	1.2K	70	49
#barbiemattel	273.3K	1	731	8	37
#mattelips	522.2K	34	1.7K	39	61
#wwemattel	338.1K	55	632	50	39

Hashtag Cloud

#barbiecollector #actionfigures #dollstagram #toyphotography #wwe #hotwheelscollector #diecastcollector #disney #cars #toycollector #monsterhigh #instadoll #barbiegirl #matchbox #barbiegram #collection #hotwheelscollectors #barbiefashion #barbiephotography #hotwheelscollection #collector #diecastcars #motu #toy #fashiondoll #diecastcollection #fyp #barbiecollection #pixar #wrestling #dollcollection #diecastphotography #mastersoftheuniverse #mattelcreations #hasbro #dollsofinstagram #actionfigurephotography #fashion #hotwheelsofficial #barbiefashionista #barbieworld #disneycars #dollphotogallery #hotwheelspics #disneypixar #pixarcars #heman #toystagram #monsterhighdolls #disneyland #disneypixarcars #hotwheelsaddict #photography #164scale #wweraw #vintagetoys #lightningmcqueen #love #actionfigure #smackdown #hotwheelsdaily #toycollection #collectibles #hotwheelsmalaysia #hotwheelsindonesia #mattelcars #mcqueen #toycommunity #hotwheelsphotography #radiatorsprings #wweuniverse #instabarbie #vintage #mater #pistoncup #pink #kachow #rusteze #dinoco #art #carsmovie #lightning #towmater #cruzramirez #jacksonstorm #rayomcqueen #marvel #disneycarscollection #nxt #wrestlingfigures

How to Use #mattel on Instagram

Mix with niche hashtags — #mattel has very high competition. Combine it with smaller, more specific hashtags to improve your visibility.
Use 5-15 hashtags per post — Include #mattel alongside related tags for the best reach. Don't just use one hashtag.
Combine with related hashtags — Try pairing #mattel with #doll, #dollcollector, #barbiestyle for a well-rounded hashtag set.
Check for banned hashtags — Always verify your hashtags are safe before posting. Use the IQHashtags Banned Hashtag Checker.

Frequently Asked Questions

How popular is #mattel on Instagram?

#mattel has 20.4M total posts on Instagram with approximately 1.8K new posts added daily. The average post using #mattel receives 1.3K likes and 30 comments.

Is #mattel a good hashtag to use?

#mattel has a competition score of 100/100 (very high) and a reach score of 48/100. This is a competitive hashtag — best used alongside smaller, niche-specific tags.

What hashtags go well with #mattel?

The best hashtags to use with #mattel include: #doll, #dollcollector, #barbiestyle, #dollphotography, #dolls. Using a mix of related hashtags helps you reach a wider audience while staying relevant to your content.

Editorial transparency: This article was drafted with AI assistance using IQ Hashtags' internal platform data and research, then reviewed and edited for accuracy by Ewa Suwińska, Editorial Lead at IQ Hashtags. Last reviewed: 2026-06-04. Learn about our editorial process →

Get deeper insights with IQHashtags

AI-powered hashtag research, analytics, and content planning.

Start Free Trial