| Hashtag | Posts | Daily | Avg Likes | Competition | Reach |
|---|---|---|---|---|---|
| #scotland | 29.3M | 2.7K | 1.3K | 100 | 48 |
| #visitscotland | 5.0M | 524 | 1.3K | 100 | 65 |
| #thisisscotland | 1.1M | 41 | 2.1K | 56 | 70 |
| #scotlandtravel | 972.5K | 162 | 1.4K | 99 | 64 |
| #hiddenscotland | 1.1M | 88 | 2.9K | 91 | 73 |
| Hashtag | Posts | Daily | Avg Likes | Competition | Reach |
|---|---|---|---|---|---|
| #scotlandexplore | 1.0M | 117 | 1.8K | 100 | 73 |
| #instascotland | 1.2M | 23 | 995 | 42 | 40 |
| #scotlandshots | 751.9K | 53 | 2.2K | 59 | 44 |
| #scottishhighlands | 1.8M | 310 | 1.0K | 100 | 47 |
| #explorescotland | 873.9K | 134 | 3.1K | 97 | 54 |
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