#local — Instagram Hashtag Analysis

With 157.3M total posts and 31.8K new posts daily, #local is a very high-competition hashtag (score: 100/100). Average posts get 562 likes and 171 comments.

Popular Hashtags for #local

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#smallbusiness	157.3M	31.8K	562	100	35
#shoplocal	97.1M	15.9K	746	100	46
#localbusiness	21.6M	3.9K	615	100	40
#supportlocal	57.5M	16.7K	1.3K	100	47
#supportsmallbusiness	77.0M	14.7K	786	100	36

Related Hashtags to #local

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#food	543.7M	30.9K	735	100	39
#art	1.1B	97.2K	2.2K	100	64
#handmade	387.4M	43.9K	571	100	38
#shopsmall	72.7M	9.5K	704	100	45
#love	2.1B	22.7K	948	100	30

Similar Hashtags to #local

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#shoplocal	97.1M	15.9K	746	100	46
#supportlocal	57.5M	16.7K	1.3K	100	47
#localbusiness	21.6M	3.9K	615	100	40
#supportlocalbusiness	12.6M	2.5K	806	100	42
#eatlocal	15.3M	2.1K	906	100	46

Hashtag Cloud

#community #explorepage #fashion #foodie #fyp #cafe #music #support #fresh #travel #coffee #instagood #business #family #trending #viral #explore #instagram #shop #restaurant #homemade #organic #coffeetime #entrepreneurlife #shopping #smallbusinessowner #photography #summer #reels #delicious #artist #realestate #fun #supportlocalbusiness #blackownedbusiness #home #eatlocal #chicago #design #christmas #resale #style #starbucks #foodporn #starbucksmood #starbuckssecretmenu #starbuckscollections #nature #fashionblogger #coffelover #custom #starbucksreserve #chicagogram #tumblergirl #starbucksstudded #lunch #yummy #follow #poshmarkseller #poshmark #localfood #starbucksforsale #interiordesign #starbuckscup #poshmarkcommunity #vegan #market #new #healthy #homedecor #goodlife #gifts #localbrand #buylocal #livemusic #boutique #happy #handcrafted #gift #cute #craftbeer #lifestyle #dinner #vintage #motivation #events #trendingreels #entrepreneur #beautiful #instafood

How to Use #local on Instagram

Mix with niche hashtags — #local has very high competition. Combine it with smaller, more specific hashtags to improve your visibility.
Use 5-15 hashtags per post — Include #local alongside related tags for the best reach. Don't just use one hashtag.
Combine with related hashtags — Try pairing #local with #food, #art, #handmade for a well-rounded hashtag set.
Check for banned hashtags — Always verify your hashtags are safe before posting. Use the IQHashtags Banned Hashtag Checker.

Frequently Asked Questions

How popular is #local on Instagram?

#local has 157.3M total posts on Instagram with approximately 31.8K new posts added daily. The average post using #local receives 562 likes and 171 comments.

Is #local a good hashtag to use?

#local has a competition score of 100/100 (very high) and a reach score of 35/100. This is a competitive hashtag — best used alongside smaller, niche-specific tags.

What hashtags go well with #local?

The best hashtags to use with #local include: #food, #art, #handmade, #shopsmall, #love. Using a mix of related hashtags helps you reach a wider audience while staying relevant to your content.

Editorial transparency: This article was drafted with AI assistance using IQ Hashtags' internal platform data and research, then reviewed and edited for accuracy by Ewa Suwińska, Editorial Lead at IQ Hashtags. Last reviewed: 2026-06-15. Learn about our editorial process →

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