#diwali — Instagram Hashtag Analysis

With 1.6B total posts and 606.9K new posts daily, #diwali is a very high-competition hashtag (score: 100/100). Average posts get 2.9K likes and 145 comments.

Popular Hashtags for #diwali

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#instagram	1.6B	606.9K	2.9K	100	57
#festival	61.0M	11.6K	715	100	41
#love	2.1B	720.0K	833	100	51
#india	318.2M	127.7K	9.4K	100	53
#instagood	2.0B	377.0K	1.1K	100	40

Related Hashtags to #diwali

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#trending	902.4M	785.8K	471	100	26
#happydiwali	5.9M	576	1.7K	100	36
#mumbai	85.6M	15.4K	3.0K	100	71
#fashion	1.2B	115.7K	664	100	31
#navratri	11.3M	4.9K	2.6K	100	87

Similar Hashtags to #diwali

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#happydiwali	5.9M	576	1.7K	100	36
#diwalidecorations	2.5M	31	598	48	42
#diwalivibes	2.5M	3	1.5K	27	41
#diwaligifts	2.0M	190	4.2K	100	59
#diwalicelebration	1.5M	46	894	60	31

Hashtag Cloud

#diwalidecorations #festiveseason #festivevibes #indianfestival #photography #diwalivibes #viral #indian #reels #diwaligifts #celebration #bhfyp #diwalidecor #homedecor #diwalicelebration #trendingreels #explore #deepavali #festive #art #ethnicwear #wedding #saree #explorepage #diya #reelsinstagram #handmade #indianwedding #diwalihampers #diwali2023 #indianwear #ootd #festivaloflights #supportsmallbusiness #rangoli #festivecollection #karwachauth #indianfashion #happy #indianbride #karvachauth #mehndi #diwalivibes✨#karwachauthspecial #viralreels #karvachauthspecial #indianfestivals #instadaily #like #diwali2024 #reelitfeelit #diwalispecial #k #durgapuja #traditional #fyp #dussehra #viralvideos #lights #instalike #maa #festivals #hinduwedding #navratrispecial #foryou #durga #fun #jaimatadi #maadurga #devi #photooftheday #hinduism #gift #durgamaa #family #onlineshopping #diwalioutfit #dhanteras #insta #trend #ram #delhi #holi #reelkarofeelkaro #reelsvideo #smallbusiness #giftideas #festivewear #decoration #garba

How to Use #diwali on Instagram

Mix with niche hashtags — #diwali has very high competition. Combine it with smaller, more specific hashtags to improve your visibility.
Use 5-15 hashtags per post — Include #diwali alongside related tags for the best reach. Don't just use one hashtag.
Combine with related hashtags — Try pairing #diwali with #trending, #happydiwali, #mumbai for a well-rounded hashtag set.
Check for banned hashtags — Always verify your hashtags are safe before posting. Use the IQHashtags Banned Hashtag Checker.

Frequently Asked Questions

How popular is #diwali on Instagram?

#diwali has 1.6B total posts on Instagram with approximately 606.9K new posts added daily. The average post using #diwali receives 2.9K likes and 145 comments.

Is #diwali a good hashtag to use?

#diwali has a competition score of 100/100 (very high) and a reach score of 57/100. This is a competitive hashtag — best used alongside smaller, niche-specific tags.

What hashtags go well with #diwali?

The best hashtags to use with #diwali include: #trending, #happydiwali, #mumbai, #fashion, #navratri. Using a mix of related hashtags helps you reach a wider audience while staying relevant to your content.

Editorial transparency: This article was drafted with AI assistance using IQ Hashtags' internal platform data and research, then reviewed and edited for accuracy by Ewa Suwińska, Editorial Lead at IQ Hashtags. Last reviewed: 2026-06-12. Learn about our editorial process →

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