#booktok — Instagram Hashtag Analysis

With 118.4M total posts and 27.5K new posts daily, #booktok is a very high-competition hashtag (score: 100/100). Average posts get 537 likes and 22 comments.

Popular Hashtags for #booktok

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#bookstagram	118.4M	27.5K	537	100	35
#booklover	46.0M	10.8K	1.2K	100	43
#books	78.8M	12.3K	761	100	57
#bookish	23.3M	7.3K	747	100	45
#book	74.6M	8.7K	2.0K	100	68

Related Hashtags to #booktok

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#bookrecommendations	9.7M	4.4K	980	100	72
#bookworm	33.6M	5.7K	580	100	40
#bookaddict	19.4M	3.0K	846	100	39
#bookstagrammer	22.5M	6.1K	576	100	56
#romancebooks	6.1M	3.8K	713	100	78

Similar Hashtags to #booktok

Hashtag	Posts	Daily	Avg Likes	Competition	Reach
#booktoker	570.6K	655	1.6K	89	57
#spicybooktok	134.2K	169	1.5K	78	56
#booktokitalia	160.2K	216	20.2K	79	100
#booktokfyp	77.7K	168	794	77	31
#booktokbooks	88.0K	67	1.4K	53	68

Hashtag Cloud

#reading #booksbooksbooks #bookcommunity #bookreview #booknerd #fyp #darkromance #readersofinstagram #bookblogger #kindleunlimited #bookrecs #fantasy #reader #booklovers #read #booksta #booksofinstagram #bookclub #romantasy #bibliophile #fantasybooks #booklove #booktoker #bookshelf #spicybooks #bookaesthetic #bookphotography #enemiestolovers #tbr #wattpad #bookobsessed #readmorebooks #romancereader #explore #reels #viral #explorepage #spicyromance #kindle #author #love #bookaholic #indieauthor #bookgram #darkromancebooks #bookreels #trending #foryou #writer #instabook #bookreader #authorsofinstagram #goodreads #libros #fypシ #writersofinstagram #acotar #foryoupage #fiction #aesthetic #bookhaul #booktube #bookboyfriend #bookishlove #bookrecommendation #romancebookstagram #currentlyreading #bookreviewer #ilovebooks #instabooks #fantasyromance #newrelease #smutbooks #readers #bookblog #writing #instagram #librosrecomendados #fourthwing #bookworms #bookreviews #reelsinstagram #mustread #darkromancereads #bookquotes #thriller #comingsoon #romancereads #readingtime #sarahjmaas

How to Use #booktok on Instagram

Mix with niche hashtags — #booktok has very high competition. Combine it with smaller, more specific hashtags to improve your visibility.
Use 5-15 hashtags per post — Include #booktok alongside related tags for the best reach. Don't just use one hashtag.
Combine with related hashtags — Try pairing #booktok with #bookrecommendations, #bookworm, #bookaddict for a well-rounded hashtag set.
Check for banned hashtags — Always verify your hashtags are safe before posting. Use the IQHashtags Banned Hashtag Checker.

Frequently Asked Questions

How popular is #booktok on Instagram?

#booktok has 118.4M total posts on Instagram with approximately 27.5K new posts added daily. The average post using #booktok receives 537 likes and 22 comments.

Is #booktok a good hashtag to use?

#booktok has a competition score of 100/100 (very high) and a reach score of 35/100. This is a competitive hashtag — best used alongside smaller, niche-specific tags.

What hashtags go well with #booktok?

The best hashtags to use with #booktok include: #bookrecommendations, #bookworm, #bookaddict, #bookstagrammer, #romancebooks. Using a mix of related hashtags helps you reach a wider audience while staying relevant to your content.

Editorial transparency: This article was drafted with AI assistance using IQ Hashtags' internal platform data and research, then reviewed and edited for accuracy by Ewa Suwińska, Editorial Lead at IQ Hashtags. Last reviewed: 2026-09-10. Learn about our editorial process →

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