#aotearoa — Instagram Hashtag Analysis

With 25.3M total posts and 2.8K new posts daily, #aotearoa is a very high-competition hashtag (score: 100/100). Average posts get 1.6K likes and 77 comments.

Popular Hashtags for #aotearoa

HashtagPostsDailyAvg LikesCompetitionReach
#newzealand25.3M2.8K1.6K10083
#nz10.1M1.0K2.1K10081
#auckland6.7M8574.6K10057
#nature847.3M73.5K61010046
#travel780.0M85.1K76810040

Related Hashtags to #aotearoa

HashtagPostsDailyAvg LikesCompetitionReach
#purenewzealand1.1M297934758
#photography1.1B99.1K54310032
#nzmustdo1.9M9512.8K9675
#southisland1.3M342.6K5157
#maori1.3M1266.1K10047

Similar Hashtags to #aotearoa

HashtagPostsDailyAvg LikesCompetitionReach
#aotearoanz51.0K111.0K1054
#dogsofaotearoa32.8K10609832
#birdsofaotearoa32.1K62.3K544
#madeinaotearoa10.4K3601316
#aotearoanz🇳🇿13.8K102.3K89

Hashtag Cloud

#wellington#travelphotography#kiwi#art#love#adventure#christchurch#newzealandguide#landscape#explore#queenstown#southislandnz#māori#landscapephotography#naturephotography#travelnz#instagood#purenz#newzealandlife#artist#newzealandfinds#mountains#nzartist#hiking#nzmade#australia#roadtrip#beach#aotearoanz#nztravel#explorenz#handmade#fyp#travelgram#summer#ocean#smallbusiness#wanderlust#nzart#newzealandvacations#naturelovers#nzbirds#travelnewzealand#instagram#wellingtonnz#newzealandphotography#newzealandtrip#sunset#photooftheday#wildlife#supportlocal#destinationnz#maoriart#ig#northisland#rotorua#nikonnz#music#nzphotography#outdoors#indigenous#polynesian#nikon#tattoo#newzealandtravel#nzbusiness#otago#waikato#visitnewzealand#birds#wildlifephotography#birdphotography#beautiful#birdsofinstagram#beautifuldestinations#canada#bayofplenty#tauranga#dunedin#aucklandcity#dosomethingnewnz#canon#usa#community#bird#contemporaryart#wanaka#uk#mentalhealth#newzealandadventures

How to Use #aotearoa on Instagram

  1. Mix with niche hashtags — #aotearoa has very high competition. Combine it with smaller, more specific hashtags to improve your visibility.
  2. Use 5-15 hashtags per post — Include #aotearoa alongside related tags for the best reach. Don't just use one hashtag.
  3. Combine with related hashtags — Try pairing #aotearoa with #purenewzealand, #photography, #nzmustdo for a well-rounded hashtag set.
  4. Check for banned hashtags — Always verify your hashtags are safe before posting. Use the IQHashtags Banned Hashtag Checker.

Frequently Asked Questions

How popular is #aotearoa on Instagram?

#aotearoa has 25.3M total posts on Instagram with approximately 2.8K new posts added daily. The average post using #aotearoa receives 1.6K likes and 77 comments.

Is #aotearoa a good hashtag to use?

#aotearoa has a competition score of 100/100 (very high) and a reach score of 83/100. This is a competitive hashtag — best used alongside smaller, niche-specific tags.

What hashtags go well with #aotearoa?

The best hashtags to use with #aotearoa include: #purenewzealand, #photography, #nzmustdo, #southisland, #maori. Using a mix of related hashtags helps you reach a wider audience while staying relevant to your content.

Editorial transparency: This article was drafted with AI assistance using IQ Hashtags' internal platform data and research, then reviewed and edited for accuracy by Ewa Suwińska, Editorial Lead at IQ Hashtags. Last reviewed: 2026-06-04. Learn about our editorial process →

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