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We can’t stress enough how important having a conscious hashtags strategy is. Hashtags are still the essential factor, and they play a crucial role in taking your account from 50 followers profile to 50 000 + followers profile. Our clients and members of our community often admit: what they fear the most is wasting time and sacrificing every moment of spare time for content creation and getting nothing in return. Not growing. Just being stuck and not seeing any results from taken actions. Right hashtags will prevent this situation and help you grow effectively in an organic way.

According to marketing researchers, adding just one well-targeted hashtag can increase your post’s reach by 12,6%. Imagine what 30 well-chosen hashtags can do! Conducting hashtag research is necessary – you can’t select random hashtags and expect great results. You need to compile and test your choices.

But what to do with lists of already tested hashtags that are working well, are perfectly fit for your niche and are attracting your target audience? From our personal research, many of you save them in phone notes app. This can bring trouble and problems with finding the right ones just before the publication.

We come with a solution: Hashtag Collections is a feature that not only will save you tons of time – it will also level up your content marketing strategy, as the temptation to use random hashtags will go away. Let’s dive deeper and see how to use it.

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Organize your hashtags by categories

Have instant access to all your best-performing hashtag researches and find relevant hashtags for your posts in a blink of an eye. Say goodbye to random hashtags that make your posts look spammy and create the overall effect of generic content.

With our Instagram Hashtag Collections, you can arrange your hashtags by different, practical categories and insert them into your posts with one smart click.

Just create separate lists of hashtags relevant to the different types of posts you make. As you probably already know, a crucial part of the smart hashtags strategy is using 30 hashtags every time you post on your IG. Not using 30 is like missing an opportunity to attract more potential followers, and we don’t want to do it, right? The real-life truth: coming up with 30 different, totally new hashtags can be a tough challenge: researching them takes time, and saving your favorite, best-performing hashtags in notes on your phone can be tricky at times because then it’s not so easy to find them.

Hashtag Collections are here to help: no more looking for the lost notes in your phone’s notepad, switching between different apps, or thinking about new hashtags for hours. Now you can keep them in one place, one repertoire with many lists, to reduce time typing hashtags in over and over. This gives you extra time to focus on the content and engaging captions.

Once you know what hashtags give you the best results and attract your ideal readers/ideal clients (and if your target audience is following these hashtags), you can save them for future use. You can create dedicated lists, then pick hashtags from the list matching certain content, copy all or only a few hashtags to use – rather than having to remember the hashtags or search for new outstanding ones for each publication.

You can break down your hashtags into 1-72 different list-types: you’ll have a chance to observe what categories are the most useful ones for you. You can arrange them by topics of publications or other specifications.

Inspirational examples, ready to implement into your Instagram strategy?

Here you are:

  • product and service hashtags for posts about your brand’s or personal offers: the ones promoting your business and reaching your ideal client industry
  • community hashtags – in every niche, there are many active Instagram communities. By using their dedicated hashtags you can join them, get noticed by other members, or even get your photos shared on huge curated accounts (and it’s an opportunity to gain massive exposure, let us tell you). It’s convenient to keep them all gathered.
  • niche hashtags – you can create a separate list for every more specific topic you create content about. The more specific you get with them, the bigger chances that you’ll reach your target audience (for example: Instagram caption writing tips probably won’t attract the interest of someone looking for tips on how to grow a Twitter account, so #socialmediatips may not be the most narrowed down hashtag you can come up with!)
  • seasonal hashtags or events hashtags – these can save you a lot of time as well
  • daily hashtags – for visually pleasing posts or those with inspiring value: so you can pick the most strategic hashtags for your monday coffee photo, graphics with inspirational quotes or daily behind the scenes of your day-job or business’ backroom
  • location hashtags – let the local audiences find you every time you go on an abroad business trip or weekend getaway. Create location hashtags lists, they will be super useful: especially in moments when you have very little time to come up with a perfect caption.


It’s a game-changing idea to use Hashtag Collections to build various hashtag lists that are organized by the subject or category. The core is to collect and categorize them.

All best performing hashtags in one place – say goodbye to random ones

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Keep in mind that the most popular Instagram hashtags are not necessarily the most powerful and efficient ones that will bring traffic to your posts. The other way round: they rarely (or even it’s safe to say: almost never) are. They’re too frequently used, and your publication will be lost among thousands of other posts within a split second. Using first-thought hashtags like #love, #happy, #instadaily may be tempting, but it’s not going to take you anywhere. When you create a post, you should use only hashtags that make sense. If you tag a post with #iloveitaliancuisine, for example, your content must be something other pasta lovers will want to comment on, like, and share. If you publish a photo of your dog under this tag, your content can be penalized by the algorithm. Every one of the Instagram hashtags you use on a post must fit with the content – yes, it’s an absolute must!

Save your results from Hashtag Performance and Hashtag Search for later


Adequate research is an inseparable part of your strategy. With Hashtag Performance and Hashtag Search IQ Hashtags’ features, you’ll discover new, tailored hashtags – and now you can add them directly to your repertoire. Useful research means more targeted hashtags with less content to compete with! Save the results of your researches for future use – your statistics will thank you.

You might want to say: Wait, haven’t you told me in the past not to use the same hashtags over and over again on every post? Of course, it’s still completely accurate! It’s not the best idea to overuse the same list of hashtags too often (like three or four times a week). Regardless, it is really time-saving and beneficial to have different lists of hashtags relevant to the various kinds of photos, graphics, or carousels you post. Using IG Hashtags’ Hashtags Collections feature, you can create multiple hashtag lists based on your most-tailored hashtag categories, all from your IQ Hashtags account.

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Are you ready to try Hashtag Collections Feature for yourself? Try our IQ Hashtag Tool, manage your entire Instagram strategy, find the most effective hashtags, measure performance, and the main thing: save your time! Hashtag Collections are available on all IQ Hashtags plans — including our free plan!

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